What is Equity-Centered Coaching™ ?
What Is Equity-Centered Coaching™ ?
Equality is about giving people the same thing.
This means that with Equity-Centered Coaching™, we focus on what the client needs to achieve their own unique version of success. We don’t sell a roadmap or a one-size-fits-all approach to business.
An equity-centered approach prioritizes four key components that together anchor a business to a personal set of values and aligned practices.
This adherence to an equity-centered coaching practice leads to inclusive business cultures and effective strategies that are in full alignment with the impact goals of the company.
Four Components of Equity-Centered Coaching™
There are a clear set of core values that are operationalized into decision making and day-to-day business practices. There’s a clear vision for the life and work of the practitioner and goals and objectives that are aligned with the values and commitments of the business.
Being values-driven means that your values play an active role in the day-to-day decision making and operations of your business. Those everyday decisions will reinforce your beliefs and provide support for your dreams, purpose, mission, and personal desires.
For example, if you value adventure AND you have an equity-centered practice, you’ll make choices that reflect your commitments to equity, inclusion, and anti-racism while also maintaining the flexibility to incorporate travel into your life. This component of being equity-centered means you’re not compromising your values or replicating old patterns of oppression and toxic capitalism.
Being culturally responsive means the practitioner is able to create and sustain an intentional business culture where those around you feel included, honored, well-supported, and safe.
In our programs, practitioners develop skills to interrupt racism, address micro-aggression, deal with sensitive topics, coach by consent, and facilitate conversations that center the needs of clients.
A culturally-responsive approach to coaching helps professionals avoid some of the major pitfalls that the industry has become accustomed to including spiritual bypassing, tokenism, pushy sales techniques, exploitative work, and more.
This core component means that those in leadership positions guide their teams, business, clients, and communities in a way that fosters self-determination, liberatory practice, and intentionally contributes to the disruption of archaic practices anchored in oppression and toxic capitalism.
Social-Impact Business Model:
Business models have a clear, dynamic set of impact implications and revenue strategies that create positive outcomes for clients, communities, team members, businesses, and entrepreneurs themselves, while also contributing to broader social change initiatives.
Together, these four components provide a holistic approach to leadership that results in increased equity, diversity, inclusion, and anti-racism in the coaching industry. Even more importantly, this approach has an amplified impact on the communities we live in and work with.
Equity is about giving people what they need in order to be successful and thrive.
With only these two factors, we can accurately predict things like a person’s net worth, their education level, the likelihood that they will suffer from certain health conditions, the likelihood that they will go to jail, the likelihood that they will graduate from college, and more.
Based on this fact, the goals of coaching and the goals of equity are inherently linked. All coaches, whether they are professional coaches, informal mentors, teachers, social workers, etc., share the goal of helping people better their lives. Their work is all about improving life outcomes. This is the goal of equity.
Equity-Centered Coaching™ is our framework for approaching coaching
With a lens for equity, diversity, inclusion, and anti-racism.
We use our Equity-Centered Coaching™ framework across a variety of programs to guide our clients through a broad set of strategies, tools, mindset shifts, coaching skills, and business strategies that place the goal of equity at the center of our practice.
The cumulative effects of this approach result in more diverse, inclusive spaces, increased access coaching, thriving values-driven businesses, and deep personal growth.
Why Choose Equity-Centered Coaching™?
I deeply believe in coaching because I have personally benefited from having coaches in my corner who helped develop a bigger vision for my life than the one I saw for myself.
As a single teen mom of two, a high-school drop-out, and bi-racial young woman, the world had a strong narrative about what my life was supposed to be like. Not only did society reinforce those negative stereotypes, the data supported it.
My life today is just about statistically impossible.
There was a fraction of a 1% chance that I would obtain multiple degrees, a successful company, and the kind of money I’ve been able to earn.
Because I had people who served as coaches and mentors to support me, the impossible happened. And, because of those coaches, I’ve been able to break the cycle of teen pregnancy with my own children, achieve financial stability, create jobs, and serve lots of people throughout my career.
For the first 12 years of my career I worked in the education and non-profit fields working with youth. After that I served as a coach, consultant, and trainer for youth-serving organizations teaching best practices in adolescent development and DEI.
During that time, I also completed a Masters Degree in Psychology and the entire course sequence for my PhD; (I’m working on completing my dissertation and then you’ll be able to call me Dr. Trudi). In this program, I’ve learned how to design high-quality, effective personal and professional development courses that have lasting impact.
I discovered that we need to look more closely at data if we are to truly understand if our programs are having equitable impacts on the people we serve.
And, most importantly, I learned to bring people together who come from different backgrounds and have the uncomfortable conversations necessary to hold space for multiple perspectives.
After spending all those years studying and working as a diversity, equity, and inclusion educator and coach for schools and non-profit organizations, I was surprised to arrive in the online coaching industry to find that this work had not been prioritized at all.
Not only was there an overwhelming lack of diversity in the online business community, especially on podcasts, in masterminds, and industry events, but it was almost as though the majority of the industry didn’t know that diversity, equity, and inclusion education is so critical to business and communities.
Ever since then I’ve been educating coaches and online entrepreneurs about why DEI education is important and then developing the educational content to help entrepreneurs create businesses that are more impactful.
Who Is Equity-Centered Coaching™ For?
It’s for people who are deeply committed to the impact of their work and not just their own bottom line. It’s for coaches who want to be self-reflective and are committed to continuous improvement of their business and skills as a coach and leader. Whether you are a multiple seven-figure earner with a big coaching team, solo-practitioner with small coaching practice, or a support coach working on someone else’s team, taking an Equity-Centered Coaching™ approach to your work will make your practice more inclusive, diverse, safe, and effective. It will also have long-term effects on your business culture, team, and ability to lead. We use the Equity-Centered Coaching™ approach throughout all of our programs, and work to create highly skilled coaches and anti-racist businesses that are financially successful. If you’ve been on this journey for a while and are ready to take an equity-centered approach in your business, apply to work with me and my team. If you’re a good fit, we’ll set up a call to talk about options that will be best for you. CLICK HERE TO APPLY.