The truth is, there is a wrong way to launch an offer.
And it’s the way most coaching businesses still do launches today.
I’m talking with the false timeline tricks:
“Only available for the next five minutes!”
I’m talking about the oppressive extra fees:
“That’s right, your bottom line price also covers the transaction fee, the liability fee, and then because it makes me feel better to charge you more in case you default fee.”
I’m talking the manipulative sales tactics:
“Yes, normally my product costs $1,000. But today only, you can buy two for $2,000!”
The reality is, none of that makes sense.
It’s weaseling your way around actually serving your clients.
Say goodbye to the gross marketing techniques you’ve been taught are the “fast way to easy money” and learn how to create a launch that reaches customers in an ethical, equitable way.