Stop Choosing Between Doing Good and Doing

Who We Are

Trudi Lebron standing with a slight smile, arms at her side

Trudi & her team of JEDI’s* provide coaching and consulting to entrepreneurs at all stages of business who are ready to take an impact-driven, equity-centered approach to their work, business, and leadership. Our clients are questioning the traditional models of success and are committed to using their business for social change.

We are serious about *Justice, Equity, Diversity and Inclusion (JEDI… get it? Lol) and how these things show up (or don’t) in our businesses.

The Context

Look, the world is experiencing several co-occurring crises:

Our world and culture are shifting right now and we need to question how our standard business practices are perpetuating systems that no longer serve us. Our businesses can be a tool for positive social change if we lean in, do the work, and commit to being an equity-centered leader.

Collage of photos of the city and recent protest signs for justice and climate action.
Graphic representation of the four areas of equity centered coaching coming together to make a whole

And don’t get me wrong, I’m not asking you to choose between financial success and social good.

This isn’t about sacrificing your lifestyle or making yourself a martyr for a cause. This is about choosing both.

In fact, I want to help more people have successful businesses so that we have more resources to invest in our world-changing efforts.

Our Services And Products

Simple graphic of triangles coming together to form a hexagon to represent Trudi Lebron's Equity-Centered Coaching Collective.

Art & Science of Coaching

Annual Professional Development Training Program for Coaches & Leaders
Learn more
Simple graphic of a gear to represent innovation for Trudi Lebron's Equity Centered program Amplified Impact.

Equity-Centered Coaching® Certification

The full framework for becoming an equity-centered entrepreneur.
Learn more
Simple graphic of a person standing to represent Trudi Lebron's one-on-one equity-centered coaching offering.

Private Coaching

Trudi works with a limited number of private clients leading multi-six and seven figure businesses.
Learn more
Simple graphic of a person with a lightbulb to represent insight for Trudi Lebron's equity centered coaching consulting offering


For larger companies who want to prioritize diversity, equity, and inclusion at every level.
Learn more

Who Is Trudi

Trudi Lebron’s expertise is at the intersection of business, leadership, diversity, equity, and inclusion. Trudi and her team help entrepreneurs build equity-centered businesses that are profitable, sustainable, and values-driven. 

After spending 15-years working in the nonprofit industry, while side-hustling to make ends, Trudi launched ScriptFlip! as a consulting firm helping schools and youth development agencies design high-quality, inclusive programs for marginalized youth.

Trudi Lebron smiling on bench in the city
Trudi Lebron outside in the city smiling, in front of brick business building and large plants

She grew that business to 6-figures, enabling her to leave her full-time job before launching Business Mastermind supporting entrepreneurs in creating inclusive, equitable, and impactful businesses.

Today, Trudi provides strategic support, guidance, education, and strategy for some of the biggest brands in the coaching and personal development industry.


Business Remixed is our weekly podcast that explores how impact-driven entrepreneurs are remixing their business and doing their work in ways that foster more equity, inclusion, and impact.

Trudi is also the co-host of the 5-star rated That’s Not How That Works, a show that unpacks racism, inequity, and whiteness in the coaching industry. The show has over 100,000 downloads since 2018.


Headshot of Sunny Lenarduzzi​, CEO and client of Trudi Lebron

Sunny Lenarduzzi​


I was happy with our business prior to working with Trudi and it has been running very smoothly for quite some time. The main focus in working with Trudi was to better educate myself and my team in enhancing our equitable culture. Trudi’s name had come up so many times and I was so excited to work with her in making our business more fair, just, and equitable..

Headshot of Adriana Locke, Acupuncturist and client of Trudi Lebron

Adriana Locke


I love how Trudi exemplifies a values-driven business. Everything about how she works feels different than the hierarchical business models I wanted to move away from. It was a game-changer for me to shift my focus to my values and have all the business strategy come from that.

headshot of marsha shandur

Marsha Saunder

Speaker and Storytelling Coach and Founder of Yes Yes Marsha, Toronto, ON

Before I worked with Trudi, I knew I wanted to get better at incorporating equity and diversity into all the aspects of my business but I felt, frankly, terrified. I am a white, non-disabled, cis-gendered, straight-coding woman who mostly grew up around people who are the same. I knew I wanted to be inclusive and also to speak out against prejudice, but I was forever nervous about misstepping and saying the wrong thing.

headshot of rebekah borucki

Rebekah Borucki


I’ve started and stopped writing this testimonial for Trudi nearly a dozen times. What I want to say about my work with her requires the space of a book, not a blurb. But what I MUST tell you, is that in the ten years I’ve been running a successful platform, I’ve never worked with a coach as honest, knowledgeable, compassionate, and brilliant as Trudi. After just a one-day intensive with her, I have a renewed passion for my business, I developed a totally new comprehensive and heart-centered plan for integrating my social equity mission into my healing work, and within one month of my one-day intensive with her, I added $80,000 to my income! Every a-ha moment during my time with her has resulted in impactful shifts in strategy and increased income. Her wisdom and no-nonsense direction is unmatched. I can’t sing her praises enough.

As Seen In

Logo for Elizabeth DiAlto's Embodied podcast
Forbes logo in black
Logo for Tobi Fairley
Logo for Jadah Sellner
Hello Seven podcast logo

Pin It on Pinterest

Skip to content